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Ideology – Cultural Nationalism


Vinayak Damodar Savarkar

Vinayak Damodar Savarkar 
(May 28, 1883 – February 26, 1966)

Cultural nationalism defines the nation by shared culture. According to Vinayak Damodar Savarkar Ji, Hindutva is an inclusive term of everything Indic. He said: “Hindutva is not a word but a history. Not only the spiritual or religious history of our people as at times it is mistaken to be by being confounded with the other cognate term Hinduism, but a history in full.”

Philosophy – Integral Humanism

Pt. Deen Dayal Upadhyaya

Pandit Deen Dayal Upadhyaya 
(25 September 1916 – 11 February 1968)

Integral Humanism is a doctrine developed by Pandit Deendayal Upadhya Ji and adopted by the Jana Sangh in 1965. It aims to appeal to broad sections of the society by presenting an indigenous economic model that puts the human being at center stage. According to Pandit Deendayal Upadhya Ji, the primary concern in Bharat must be to develop an indigenous economic model that puts the human being at center stage.It is opposed to both western capitalist individualism and Marxist socialism, though welcoming to western science. It seeks a middle ground between capitalism and socialism, evaluating both systems on their respective merits, while being critical of their excesses and alienness.



Code of Conduct – Inclusive Development

Hon’ble Prime Minister of India

Never before in the history of Independent India has a political leader given such a resounding and mature message of unity with inclusion – Sabka Saath, Sabka Vikas! The most important thing that Prime Minister Narendra Modi has done is to break the myth that growth of a caste, community, religion, village, city or sector has to be at the cost of another. He has shown that development, upliftment and progress need not be a case of one against the other, but it can include everyone. It is the amalgamation of mantra of ‘Sabka Saath, Sabka Vikas’ and Panchamrut philosophy that forms the corner stone of Narendra Modi’s model of governance.